The strength of having no competitors
~The reason why Omuraisutei has no competition~
Omuraisutei is a restaurant specializing in everyday meals with a wide range of customers
Omurice has become so ingrained in everyday life that it is now considered a national dish of the Japanese people.
Our customer base is the same as that of fast casual restaurants, offering beef bowls, curry, udon, and ramen. This business model primarily targets women and children, but by developing Japanese-style omelette rice, we have been able to elevate our business model to include a new target group of seniors.
In addition, there are many beef bowl and udon restaurants, and the competition for survival is fierce not only with other businesses but also with businesses in the same business category.
With the support of the "senior citizen" demographic, which continues to grow year by year, we are able to secure more stable profits.
A "low-risk" business model that takes advantage of the characteristics of commercial facilities
There are three main benefits to opening a store in a commercial facility.
The first is the high accuracy of our sales forecasts based on our store opening track record. Unlike roadside stores, for example, there are almost no factors that affect sales other than the strength of the business model, such as "traffic flow" and "visibility."
The second reason is that there are literally no competing stores within the trade area. Outside of commercial facilities, competing stores often appear around thriving stores, hindering customer traffic, but within commercial facilities, there is virtually no competition.
The third and final point is that the target is clear, and product development is consistent. Because commercial facilities are almost closed commercial areas, it is possible to focus on customers who visit the commercial facility and develop products with high precision.
A business model that is "overwhelmingly differentiated" from conventional omelet rice restaurants
| Traditional omelet rice business | Omuraisutei | |
| Menu difficulty | The menu is complicated (it takes time to cook) | Simple menu (quick and easy to cook) |
| Store space | Large-scale (minimum 100m2 or more) | Compact (starting from 10 tsubo) |
| Store opening potential | Multiple store development in station buildings or street-level stores | In a shopping center or commercial facility |
A new type of restaurant serving omurice
Traditional omelet rice restaurants cater primarily to families, so they require a large restaurant-style space.
In addition, the business has a large number of menu items and requires complex operations.
Omuraisutei has a simple menu that is easy to prepare and can be served immediately after ordering, making it a business that can operate at a high turnover rate.
Easy to cook and can be operated by part-time staff
Owners can focus on management
Omuraisutei's omelet rice is not the type that is wrapped around rice, but is the type that has fluffy, runny eggs poured over it, so no advanced skills are required.
Can be operated by part-time workers only
Even if the store manager does not have to be at the store himself, it is easy to manage numbers such as purchasing, inventory management, and sales because there are only a few menu items.
Simple menu with little to remember
The omelet rice is available in a variety of sauces provided by headquarters, and the options and side dishes are hassle-free and easy to remember.
It doesn't take much time to train personnel
Our specially made sauces are delivered directly from headquarters, so there's no need to worry about preparation. Even if you have no experience in the food service industry, you can become a professional after 14 days of training.
It is possible to attract part-time workers with little investment
In 2018, the cost per application for a part-time job posting in the same area and in the same publication was only about one-twentieth of that for an izakaya.
Omelette rice is advantageous as it can be opened even if heavy food and drink are not allowed
Omelette rice also falls into this category of heavy food and beverage, but because it has a strong image of being light, the hurdles for acquiring a property are lower than for other types of businesses.
It is also possible to transfer the land where a directly managed store will be opened.
Taking advantage of the advantages of being a holding company, we can also transfer the land where the restaurant will be opened. Omuraisutei's kitchen equipment is compact, so it is possible to start a restaurant on a small scale.
100% beef hand-kneaded charcoal grilled hamburger steak
In addition to omelet rice, they have developed the "charcoal-grilled hamburger," which is made with 100% beef, slowly cooked over charcoal, and carefully grilled one piece at a time.
Among them, the "Charcoal Grilled Hand-Kneaded Hamburger with Rich Cheese Fondue" boasts a particularly photogenic appearance, making it an exciting dish combination for adults and children alike.
Business opportunities for omurice in fast-casual restaurants
Unlike traditional family-oriented restaurants, they do not offer complicated menus that require time to prepare. With simple menus that can be prepared quickly, they are expected to meet the needs of all markets, making them the fast-casual business that is expected to see the most demand in the future.
Costs are stable due to less seasonal and trend influences
Omelette rice sales are not affected by seasonal or trend fluctuations, so stable sales can be expected throughout the year.
When it comes to ingredients, the cost of meat and fish, which have high raw material costs, fluctuates greatly, but the ingredients used for omelet rice are common eggs and vegetables, so the cost is stable.
Low-cost construction with low investment and early recovery potential
"Store construction," which accounts for a large portion of the investment amount, is completed in-house from design to construction, achieving low-cost construction without incurring time, expenses, or middleman margins.