FC membership recruitment
"Nationwide Chicken Pilgrimage Patapata-yaWhat is
"Pata Pataya: National Chicken Pilgrimage" uses the familiar "chicken" as its main ingredient and sells famous chicken dishes from all over Japan at affordable prices, earning it the support of a wide range of customers, regardless of age or gender. It balances the appeal of a specialty store with the casual atmosphere of an izakaya, and differentiates itself through the uniqueness of its product appeal, product selection, and price range. It is an attractive brand in terms of membership requirements and initial investment, making it suitable for new store openings, as well as for reviewing existing stores and changing business formats at low cost.
[Target demographic]
We have a wide range of customers, from young people in their 20s and 30s to middle-aged office workers.
The strengths of "specialty stores" and "chain stores"
While maintaining the uniqueness of a chicken specialty restaurant, we also have the strengths of a chain, Yakiniku Sakai Holdings, which has hundreds of stores nationwide.We provide detailed and careful support for all the tasks required to operate a franchise store, including management guidance for each store, logistics, and introduction to advertising media.
The strengths of "National Chicken Pilgrimage Patapata-ya"
The menu features skewers made with domestic brand chicken, as well as specialty chicken dishes from all over Japan, from Hokkaido to Kyushu.
Our work operations are well established, allowing us to operate efficiently even with a small number of staff.
The first "Pata Pataya" store started out in a back alley location that could never be described as a good location. However, thanks to a unique business concept, the store has a high repeat customer rate, and is not affected by the location's quality, and has gained support as a "store people want to go out of their way to visit." It is possible to open a store in second- or third-rate locations. This leads to low investment and low break-even point.
By offering a wide range of side dishes and drinks, the brand has managed to strike a good balance between the appeal of a specialty restaurant and that of an izakaya, giving it an advantage over its competitors. The brand headquarters operates the long-established izakaya "Murasarai," so the drinks in particular have a wide selection and product appeal on a par with an izakaya.
Even small spaces are possible
The recommended store area is 20 tsubo (66.6 m²) or more, but we have also been able to operate stores with a smaller area of around 15 tsubo (59.6 m²). We are flexible in our response, so please feel free to contact us.
